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Levi's Will Launch A Kind Of Yoga Pants

Edit: Yiwu Sanzhi Import & Export Co.,Ltd    Date: Jun 20, 2016

Levi's brand said in an interview with Reuters CEO James Curleigh while many development, but jeans will remain as the core product, according to its brand is currently shirt, shoes, belts, socks and other categories of sales growth were faster than a pair of jeans, but shares remained largely unchanged at 20%.

Levi's Levi's brand said in an interview with Reuters CEO James Curleigh while many development, but jeans will remain as the core product, according to its brand is currently shirt, shoes, belts, socks and other categories of sales growth were faster than a pair of jeans, but shares remained largely unchanged at 20%.

To reverse the declining sales and adapt to current sports trends, United States Group Levi Strauss jeans brand &Co. will provide brand Levi's Levi's introduced a more flexible, classes, yoga pants women's jeans line, in addition to brand also will launch a retro series and more accessory products to improving the Group's influence to the denim industry downturn.

Although Levi's Levi's continues to be the world's largest denim brand, but in recent years the brands at a low price, Gap, Old Navy, Uniqlo UNIQLO, fast fashion and cheap brand rivals lose advantage, combined with the wind of the global campaign, the Cowboys are no longer walking in front of the trend of a single product, the Group's sales continue to fall.

No fashion Chinese network, under the influence of a stronger US dollar as of May 31, 2015 Levi Strauss &Co in the second quarter. income decreased by 6%, dropped from 1.0818 billion dollars from a year earlier to us $ 1.0122 billion 1% in the fixed exchange rate of increase in net profit rose to 2% from us $ 11.458 million to us $ 11.691 million from a year earlier due to greater investment in advertising and direct marketing channels, adjusted EBIT down 32% 93 million dollars from a year earlier fell to $ 63 million.


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