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Jeans In The United States Favor Yoga Pants PC

Edit: Yiwu Sanzhi Import & Export Co.,Ltd    Date: Jun 20, 2016

"As we saw 'casualization' continue even further, the customer basically told us that they had enough denim until something really unique and innovative came along,'" NPD analyst Marshal Cohen told Bloomberg. "We really saw the denim industry and denim retailers basically turn their nose up on the customer and say, 'We don't care what you really want, we're going to tell you what you want.'"

And longtime industry leader Gap isn't all about jeans anymore.

The company is investing heavily in its Athleta activewear business, reports Sapna Maheshwari at Buzzfeed.

"My generation grew up wearing jeans - jeans are just a part of our life, and it still is, Athleta executive Nancy Green told Buzzfeed. " But this generation is growing up in yoga pants and activewear. So I think it's just going to be bigger and bigger and bigger for the future."


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